Privacy Policy

Blitz Marketing Inc. dba The Mom Era | Last updated: April 2025

Blitz Marketing Inc. dba The Mom Era ("The Mom Era," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights — in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable provincial privacy laws.

Who We Are

Blitz Marketing Inc. dba The Mom Era is a company incorporated in Ontario, Canada. Our website is joinmomera.com. For all privacy-related inquiries, contact us at hello@joinmomera.com.

Information We Collect

We collect information in the following ways:

• Information you provide directly: name, email address, and any other information you submit through sign-up forms, quiz funnels, course enrollment, community registration, checkout, or by contacting us.

• Payment information: processed securely through third-party payment processors (e.g., Stripe). We do not store your full payment card details.

• Communications: messages you send us via email, social media, or community platforms.

• Automatically collected data: IP address, browser type and version, pages visited, referring URLs, time on site, and device information — collected via cookies and analytics tools.

• Quiz and preference data: responses to any segmentation quizzes or preference surveys you complete on our platform.

How We Use Your Information

• Deliver products, courses, and community access you have purchased or enrolled in

• Send you marketing emails, newsletters, and promotional content — with your consent, as required by CASL

• Personalize your experience and segment content based on your preferences

• Respond to your inquiries and provide customer support

• Process transactions and send related confirmations

• Analyze and improve our website, content, and offerings

• Comply with legal obligations

Legal Basis for Processing (CASL & PIPEDA)

Under CASL, we will only send commercial electronic messages (marketing emails) if you have provided express or implied consent. You may withdraw consent at any time by clicking "unsubscribe" in any email or by contacting us at hello@joinmomera.com.

Under PIPEDA, we collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances, and only with your knowledge and consent except where otherwise permitted by law.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate our website, understand how visitors use it, and deliver relevant content and advertising. Types of cookies we use include:

• Essential cookies: required for the website to function properly

• Analytics cookies: help us understand traffic patterns and page performance (e.g., Google Analytics)

• Marketing cookies: used to track visits across websites for retargeting and advertising purposes (e.g., Meta Pixel, Pinterest Tag)

You may adjust cookie preferences in your browser settings or opt out of analytics tracking at any time.

Third-Party Service Providers

We share data with trusted third-party providers who assist us in operating our business. These may include email marketing platforms, course and community platforms, payment processors, analytics providers, podcast hosting platforms, and social media platforms. These providers are contractually required to protect your data and may only use it to provide services on our behalf. Some providers are located outside Canada; by using our services, you consent to your data being transferred and processed in other jurisdictions, including the United States.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. When you unsubscribe from marketing communications, we will remove you from active marketing lists but may retain minimal data (such as your email address and opt-out record) to honour your request and comply with legal obligations.

Your Rights

Under PIPEDA and applicable provincial law, you have the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete personal information

• Withdraw consent to the collection, use, or disclosure of your personal information (subject to legal and contractual restrictions)

• Request deletion of your personal information, where applicable

• Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at hello@joinmomera.com. We will respond within 30 days.

Children's Privacy

Our platform is directed to adults and is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Security

We implement reasonable physical, administrative, and technical safeguards to protect your personal information from unauthorized access, use, or disclosure. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but are committed to protecting your data.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

Questions? Contact our Privacy Officer at hello@joinmomera.com